Estimates are that 25 million wireless phones will be lost or stolen this year in the United States, and millions more will be damaged. 70% of wireless phone users say they could not go even one day without a device. As a wireless phone user that signs a contract with Cellcom, the subsidized price you pay when activating or upgrading is much lower than the retail price: many devices have a retail price of over $600 and this is what it would cost for replacement if it's lost, stolen, damaged OR stops working because of electrical/mechanical failure after the manufacturer warranty ends. Most traditional insurance policies don't cover wireless phones. If they do, the deductible alone may be much more than the cost to replace or repair your phone. Cellcom offers many options for protecting your wireless device, talk to your Sales Consultant for more information.