CCA Marketing Award Winner

Cellcom Named Winner of Competitive Carriers Association 2024 Excellence in Marketing Award

CEO of Cellcom, Brighid Riordan, accepting an award on stage.

Cellcom has been named a 2024 Excellence in Marketing Award recipient by Competitive Carriers Association (CCA) at the Mobile Carriers Show.

Recognizing the most creative and imaginative marketing campaigns across print, broadcast, digital and social platforms in the mobile carriers industry, awardees were honored onstage April 18 at the JW Marriott Desert Springs Resort and Spa in Palm Springs, California.

Cellcom was named the winner of the TV Commercials and YouTube category for carrier members for 2024, chosen by CCA members for our Technology with a Heartbeat launch commercial. The commercial featured Cellcom CEO Brighid Riordan and highlighted our longstanding commitment to our customers while introducing our new brand message.   

CCA’s annual Excellence in Marketing Awards are given to exemplary submissions reviewed and selected by CCA members, and the CCA member campaign submission with the most overall votes is also presented with the People’s Choice Award.

“The creative submissions received in the 2024 Excellence in Marketing Awards program are the best examples of the talent and excellence our competitive carrier marketplace has to offer,” said Tim Donovan, President and CEO of CCA. “We’re delighted to showcase our Excellence in Marketing award winners and participants as the cream of the crop in the wireless industry and across the marketing field.”

Technology with a Heartbeat is our promise to our customers and our commercials reflect our efforts to keep customers at the center of all we do. We are honored our introductory spot was recognized with an Excellence in Marketing award from CCA,” said Brighid Riordan, CEO of Cellcom.

For more about CCA, visit Competitive Carriers Association on the web at

To view Cellcom’s Technology with a Heartbeat commercial, click here.

About Competitive Carriers Association

CCA is the leading association for competitive wireless providers and stakeholders across the United States. Members range from small, rural carriers serving fewer than 5,000 customers to regional and nationwide providers serving millions of customers, as well as vendors and suppliers that provide products and services throughout the wireless communications ecosystem. CCA’s Mobile Carriers Show will take place April 16-18 in Palm Springs, California. CCA’s 2024 Annual Convention will take place September 9-11 in Amelia Island, Florida. Visit and on X, @CCAMobile and #MCS2024.