New Customers Save Big on all Phones

Welcome New Customers!

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Save Big at Cellcom!

Activate a new line today and walk away with a premium smartphone with a savings of up to $830. Don’t wait – this exclusive offer won’t last forever. Visit us or shop online now and make the switch!

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Save up to $830 on All Phones

Save up to $830 on all phones in our lineup with a new line on the Unlimited Plus Select plan. 

  • New line activation with a 36-month Flex Agreement and monthly service required. Unlimited Plus Select plan receives a device discount up to $830. Unlimited Plus Standard, Basic, and Legacy plans receive a device discount up to $500. All other rate plans receive a $100 device discount.
    • Full advertised credits are reflective of a 36-month Flex Agreement. A 24-month Flex Agreement is not eligible, and the offer would be forfeited.
    • Customers cannot add an existing line from another account to qualify. Previously activated lines of service must be deactivated for a minimum of 60 days.
    • Customers cannot deactivate an existing line from their account within 60 days of the new line added. In other words, activate a new line to replace an upgrade.
  • Making modifications to monthly service may forfeit promotional discounts.
    • If a customer moves to a plan that is not eligible for this offer, they will lose their original discount. However, if a customer moves to another eligible plan, they will keep their original discount.
  • Promotional credits are applied monthly for the term of the Flex Agreement or until the equipment balance is paid in full.
    • Customer forfeits the offer if the device is upgraded or paid in full prior to the term of the Flex Agreement.
  • The device must remain active on the line of service until the Flex Agreement has been completed.
    • If the device is damaged, lost or stolen before the line is eligible to upgrade, the promotional discount may be void.
  • Used and clearance devices are not eligible for promotional offers.
  • Negotiated business accounts are not eligible for promotional offers. Please check with a Cellcom Rep to determine eligibility.
  • Authorization from the Financially Responsible Person (FRP) or Authorized Per Contract (APC) is required to upgrade equipment or add a line of service. For additional account permission information, click here.
    • MIO or unauthorized customers cannot upgrade without the FRP or APC present.
  • Offer subject to change. While supplies last. No rain checks. Not redeemable for cash.

Featured Phones On Us

Save up to $830

The iPhone 17 Pro side by side to show the front and back.

Apple iPhone 17 Pro

$30.56/mo
As low as
$7.50/mo
With a new line or upgrade.
See offer details.
Offer Details
  • New Lines: New line activation with a 36-month Flex Agreement and monthly service required. Unlimited Plus Select Plan receives a device discount up to $830. Unlimited Plus Standard, Basic, and Legacy plans receive a device discount up to $500. All other rate plans receive a $100 device discount.
  • Upgrades: New 36-month Flex Agreement and monthly service required. Unlimited Plus Select, Standard, Basic, and Legacy plans receive a device discount up to $150. All other customers receive a discount up to $50.
    • Full advertised credits are reflective of a 36-month Flex Agreement. A 24-month Flex Agreement is not eligible, and the offer would be forfeited.
  • Making modifications to monthly service may forfeit promotional discounts.
    • If a customer moves to a plan that is not eligible for this offer, they will lose their original discount. However, if a customer moves to another eligible plan, they will keep their original discount.
  • Promotional credits are applied monthly for the term of the Flex Agreement or until the equipment balance is paid in full.
    • Customer forfeits the offer if the device is upgraded or paid in full prior to the term of the Flex Agreement.
  • The device must remain active on the line of service until the Flex Agreement has been completed.
    • If the device is damaged, lost or stolen before the line is eligible to upgrade, the promotional discount may be void.
  • Upgrades Trade-in Discount:
  • New 36-month Flex Agreement and monthly service required. Unlimited Plus Select receives a trade-in discount up to $680. Unlimited Plus Standard, Basic and Legacy plans receive a trade-in discount up to $350. All other customers receive a discount up to $50.
    • Full advertised credits are reflective of a 36-month Flex Agreement. A 24-month Flex Agreement is not eligible, and the offer would be forfeited.
  • Promotional credits are applied monthly for the term of the Flex Agreement or until the equipment balance is paid in full.
    • Customer forfeits the offer if the device is upgraded or paid in full prior to the term of the Flex Agreement.
  • When combined with a device discount offer, the device discount will be applied first, followed by the trade-in discount. Device discounts combined with monthly trade-in discounts cannot exceed the amount of the monthly equipment installment payment.
  • Used and clearance devices not eligible.
  • Trade-in must be your currently active device, in good working condition.  Good working condition is defined as:
    • Must turn on and off.
    • Screen is free of cracks and functions correctly.
    • Free of visible corrosion and water damage.
    • Free of cracks, dents and not missing any pieces or chunks.
  • General Terms and Conditions:
  • Used and clearance devices are not eligible for promotional offers.
  • Negotiated business accounts are not eligible for promotional offers. Please check with a Cellcom Rep to determine eligibility.
  • Single Unlimited and Smart Data plans excluded.
  • Authorization from the Financially Responsible Person (FRP) or Authorized Per Contract (APC) is required to upgrade equipment or add a line of service. For additional account permission information, click here.
    • MIO or unauthorized customers cannot upgrade without the FRP or APC present.
  • Offer subject to change. While supplies last. No rain checks. Not redeemable for cash.

On Us

The Galaxy S25 viewed side by side to show front and back.

Samsung Galaxy S25

$20.84/mo
As low as
$0.00/mo
With a new line or upgrade.
See offer details.
Offer Details
  • New Lines: New line activation with a 36-month Flex Agreement and monthly service required. Unlimited Plus Select Plan receives a device discount up to $830. Unlimited Plus Standard, Basic, and Legacy plans receive a device discount up to $500. All other rate plans receive a $100 device discount.
  • Upgrades: New 36-month Flex Agreement and monthly service required. Unlimited Plus Select, Standard, Basic, and Legacy plans receive a device discount up to $150. All other customers receive a discount up to $50.
    • Full advertised credits are reflective of a 36-month Flex Agreement. A 24-month Flex Agreement is not eligible, and the offer would be forfeited.
  • Making modifications to monthly service may forfeit promotional discounts.
    • If a customer moves to a plan that is not eligible for this offer, they will lose their original discount. However, if a customer moves to another eligible plan, they will keep their original discount.
  • Promotional credits are applied monthly for the term of the Flex Agreement or until the equipment balance is paid in full.
    • Customer forfeits the offer if the device is upgraded or paid in full prior to the term of the Flex Agreement.
  • The device must remain active on the line of service until the Flex Agreement has been completed.
    • If the device is damaged, lost or stolen before the line is eligible to upgrade, the promotional discount may be void.
  • Upgrades Trade-in Discount:
  • New 36-month Flex Agreement and monthly service required. Unlimited Plus Select receives a trade-in discount up to $680. Unlimited Plus Standard, Basic and Legacy plans receive a trade-in discount up to $350. All other customers receive a discount up to $50.
    • Full advertised credits are reflective of a 36-month Flex Agreement. A 24-month Flex Agreement is not eligible, and the offer would be forfeited.
  • Promotional credits are applied monthly for the term of the Flex Agreement or until the equipment balance is paid in full.
    • Customer forfeits the offer if the device is upgraded or paid in full prior to the term of the Flex Agreement.
  • When combined with a device discount offer, the device discount will be applied first, followed by the trade-in discount. Device discounts combined with monthly trade-in discounts cannot exceed the amount of the monthly equipment installment payment.
  • Used and clearance devices not eligible.
  • Trade-in must be your currently active device, in good working condition.  Good working condition is defined as:
    • Must turn on and off.
    • Screen is free of cracks and functions correctly.
    • Free of visible corrosion and water damage.
    • Free of cracks, dents and not missing any pieces or chunks.
  • General Terms and Conditions:
  • Used and clearance devices are not eligible for promotional offers.
  • Negotiated business accounts are not eligible for promotional offers. Please check with a Cellcom Rep to determine eligibility.
  • Single Unlimited and Smart Data plans excluded.
  • Authorization from the Financially Responsible Person (FRP) or Authorized Per Contract (APC) is required to upgrade equipment or add a line of service. For additional account permission information, click here.
    • MIO or unauthorized customers cannot upgrade without the FRP or APC present.
  • Offer subject to change. While supplies last. No rain checks. Not redeemable for cash.

Save up to $830

The Pixel 10 Pro viewed from the front.

Google Pixel 10 Pro

$27.78/mo
As low as
$4.72/mo
With a new line or upgrade.
See offer details.
Offer Details
  • New Lines: New line activation with a 36-month Flex Agreement and monthly service required. Unlimited Plus Select Plan receives a device discount up to $830. Unlimited Plus Standard, Basic, and Legacy plans receive a device discount up to $500. All other rate plans receive a $100 device discount.
  • Upgrades: New 36-month Flex Agreement and monthly service required. Unlimited Plus Select, Standard, Basic, and Legacy plans receive a device discount up to $150. All other customers receive a discount up to $50.
    • Full advertised credits are reflective of a 36-month Flex Agreement. A 24-month Flex Agreement is not eligible, and the offer would be forfeited.
  • Making modifications to monthly service may forfeit promotional discounts.
    • If a customer moves to a plan that is not eligible for this offer, they will lose their original discount. However, if a customer moves to another eligible plan, they will keep their original discount.
  • Promotional credits are applied monthly for the term of the Flex Agreement or until the equipment balance is paid in full.
    • Customer forfeits the offer if the device is upgraded or paid in full prior to the term of the Flex Agreement.
  • The device must remain active on the line of service until the Flex Agreement has been completed.
    • If the device is damaged, lost or stolen before the line is eligible to upgrade, the promotional discount may be void.
  • Upgrades Trade-in Discount:
  • New 36-month Flex Agreement and monthly service required. Unlimited Plus Select receives a trade-in discount up to $680. Unlimited Plus Standard, Basic and Legacy plans receive a trade-in discount up to $350. All other customers receive a discount up to $50.
    • Full advertised credits are reflective of a 36-month Flex Agreement. A 24-month Flex Agreement is not eligible, and the offer would be forfeited.
  • Promotional credits are applied monthly for the term of the Flex Agreement or until the equipment balance is paid in full.
    • Customer forfeits the offer if the device is upgraded or paid in full prior to the term of the Flex Agreement.
  • When combined with a device discount offer, the device discount will be applied first, followed by the trade-in discount. Device discounts combined with monthly trade-in discounts cannot exceed the amount of the monthly equipment installment payment.
  • Used and clearance devices not eligible.
  • Trade-in must be your currently active device, in good working condition.  Good working condition is defined as:
    • Must turn on and off.
    • Screen is free of cracks and functions correctly.
    • Free of visible corrosion and water damage.
    • Free of cracks, dents and not missing any pieces or chunks.
  • General Terms and Conditions:
  • Used and clearance devices are not eligible for promotional offers.
  • Negotiated business accounts are not eligible for promotional offers. Please check with a Cellcom Rep to determine eligibility.
  • Single Unlimited and Smart Data plans excluded.
  • Authorization from the Financially Responsible Person (FRP) or Authorized Per Contract (APC) is required to upgrade equipment or add a line of service. For additional account permission information, click here.
    • MIO or unauthorized customers cannot upgrade without the FRP or APC present.
  • Offer subject to change. While supplies last. No rain checks. Not redeemable for cash.

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At Cellcom, we are a Wisconsin-based business helping you stay connected in this place we’re proud to call home. We live, work, and play right here, too! With our nationwide 5G network you’ll never miss a moment. That’s technology with a heartbeat.
 
Important Details

Limited-time offer or while supplies lasts. No rain checks. Activation at time of service, service agreement and credit approval required. Prices do not include taxes, fees, or other charges. Taxes on monthly service and equipment apply. A line set up fee, early termination fee, or device installment balance may apply. Universal Service Fund (USF) regulatory, 911 Fee, network and administrative support fees, and other recovery fees charged on all service lines. The amount or range of taxes, fees, and surcharges, collected and not retained by the carrier, may vary and are subject to change without notice. See cellcom.com/fees for details. Trademarks and trade names are the property of their respective owners. Promotional offer subject to change. 15 Day Guarantee: If within 15 days you are not completely satisfied with Cellcom’s wireless service, pay for the services you have used and return the equipment in acceptable condition. Other restrictions apply. See store for details. 5G: 5G is available in select markets and on select devices. See Cellcom.com/5G for 5G coverage and device compatibility.